Covid-19 has had an impact on every part of our lives and its effects will last for some time. The Events and Promo industries have been hit particularly hard. Despite generating an estimated £70bn to the UK economy and providing 700,000 jobs, the industry as a whole is in a phase of uncertainty.
To help clear some of that fog and get a fact-based, emotion-free idea of how professionals in the industry are coping, what has helped so far and what they can expect for the future, we set out to benchmark the industry.
This report outlines the findings from that research which we hope proves useful in navigating the last parts of the storm as well as preparing and planning the road to recovery.
Chapter 1. The Old Normal
Chapter 2. Survival Mode
Chapter 3. Transition Phase
Chapter 4. An Optimistic “New Normal”
"We are not in the same boat. We are in the same storm! But very different boats!"
Michael Wyrley-Birch, CEO